Be Remarkable – Stick Out Like A Sore Thumb And Multiply Your Exposure

Today’s marketplace is crowded with smart and talented business owners. If you want to hook your business on to the fast track, your first step would be to increase the exposure of your business to the market. Let’s just agree that without exposure, your market wouldn’t even notice that you’re there among the other smart and talented business owners. So how is it possible to get yourself spotted? The answer is, ‘be remarkable’.

Have you wonder how can you become remarkable?

Be A Sore Thumb

Sticking out like a sore thumb is one of the ways, just take a leaf out of William Hung’s book. He is definitely one hell of a sore thumb and everyone was scouring the Net just to find more video clips of him, be it spoofs or interviews. He was not expecting any fame from the American Idol but it did gather him the most popularity votes among the other misfits. I would say that his fame is fueled by his remarkability because most people have the habit of sharing the latest interesting news with their friends. His remarkability travelled by words of mouth and the media decided to feature him to boost their own rating. In the end, the man had enough exposure to shoot him to fame. He had received marriage proposals from strangers around the world, he was cast in a Hong Kong movie and he had his own music video with gorgeous babes dancing around him.

You would want that for your business, don’t you? Note: I am talking about the exposure.

So how can you add a touch of ‘remarkability’ to your business and be 100% sure that everyone will glance at your business at least once?

Here’s how one guy who is remarkable in his own ways:

The One Million Dollar Man

I can still remember a particular Monday night when my partners and I attended a networking session for online marketeers. The entire social event was a frenzy session of exchanging business cards with as many people as we can say ‘Hi’ to, but one man distinguished himself among the rest by handling out black-white copies of US 1,000,000 dollars. He went around giving out ‘cash’ freely and extending his well-wishes to everyone. You can expect everybody to welcome his ‘gifts’ with open arms. Best of all, they are cheaper than conventional business cards and yet they are more remarkable. In fact, they are so remarkable that I even see people willingly introduce their friends to him!

When you are remarkable, words about you will naturally spread and your amount of exposure becomes viral. The Million Dollar man has so much attention that he stood out among the rest of us, just like a sore thumb. People just had to see what was the buzz around him.

Another way of generating remarkability is to boost your presence in your market. In other words, your name should be synonymous with your targeted market.

Get A Bigger Slice Of The Mindshare Pie

In the past, businesses built this presence by buying advertisements spaces on the magazines, newspaper, billboards, etc. These media were deeply rooted in the daily life of consumers for they were the popular places where consumers look for solutions, education and entertainments. So, when they were facing some problems, they would turn to the advertising companies as they were the most prominent then – remember that the companies had been advertised in the major media. The media had helped companies to capture a large mindshare of their targeted market. The companies brand had become remarkable in the eyes of their market.

However, the mindshare landscape has started to change. More and more people are searching for their solutions, entertainment, alternative income, education and even groceries from the Internet. But our focus should be on the social networks such as Facebook which has over 66 millions of active users and online forums, or anywhere else where people seek for answers everyday. Instead of the companies using the media to spread their names, they used existing social network to do the same! Netizens who find the companies’ products to be interesting and remarkable will be very likely to spread the words to their friends. Likewise, their friends will introduce the same products to their own networks of friends.

This is also known as web 2.0 marketing, where buzzworthy news are spread like wildfire among groups of friends with similar interest. Every business owner would want this kind of viral exposure, it lends remarkability to their businesses.

Web 2.0

Web 2.0 actually refers to the current trend of the Internet. It basically means the proliferation of user-generated contents, compared to contents from authoritative sources such as universities. The use of web 2.0 marketing is a very cost effective way to generate the remarkability for your business.

For example, when a company wants to sell high-end cameras, they can easily find their targeted market in online photography forums and social networking groups. They just need to create a buzz in those particular areas and will start seeing potential customers discussing about it in the forum. These potentials will multiply when the discussion is carried on into other forums too. In other words, instead of paying a huge cost to get your products in front of TV viewers, you can spend a tiny fraction of the same cost to create a buzz in web 2.0 and see how the exposure for your products grows!

The Internet has already become an integral part of modern life and it has garnered an even larger mindshare than conventional media. If you are serious about growing your business, there is no doubt that you should start to consider building your business presence on the Internet and be nothing less than ‘Remarkable’ in your targeted market.

In fact, these companies and organization have already done it and had seen great feedback:

Ogilvy & Mather – Used Facebook to promote the Motorola Q mobile phone last December. They said “much more money” would be needed to achieve the same level of consumer awareness and interest using traditional media.

Mediaedge:cia – Used MSN Spaces to promote Canon digital SLR cameras. They said “The campaign exceeded expectations with over 3 million… and 30,000 comments… in just two months”

Paramount Pictures – Used Facebook and MySpace to promote the monster-flick, Cloverfield.

The buzz that these promotions had seen is a testimony to how low-cost advertising using Web 2.0 can deliver huge exposure to your targeted market and boost your online presence. You can start learning the ropes immediately by googling ‘Viral Marketing’ and ‘Social bookmarking’.

If you own a business and really want to distinguish yourself from everyone else, you have to be remarkable in your very own way. You can either stick out like a really sore thumb that attract attentions every way you go – which is a good thing for business – or you can start building your online presence with web 2.0 and attract global attention right in your home sweet home. Which is a better way to gain exposure? You choose.

Rajasthan Travel – Explore Best of Jaipur

Jaipur is one of the most important and beautiful cities in India. It is the first well-planned city in country. It is the state capital of Rajasthan and famously described as the Pink City of India or the Paris of India. Traveling in Jaipur and exploring its attractions can be one of the most delightful experiences of Rajasthan Travel and tourism. Also the city is gateway to visit almost all the major cities and tourist places of Rajasthan, the royal and imperial state of India. Every year many tourists from different parts of the world visit Rajasthan especially to explore Jaipur and its fascinating attractions like forts, palaces, temples, hovels, temples, gardens, etc. You will love exploring the Pink City a lot, I am sure about that. Know about best of Jaipur attractions.

Hawa Mahal – The Hawa Mahal, also known as the Palace of Winds, is one of the remarkable and most famous attractions in the city. This magnificent palace is noted for its amazing architecture which is strange and spectacular than of other forts and palaces in Rajasthan. This palace was designed in the year of 1799 by Lal Chand Usta and built by the order of Maharaja Sawai Pratap Singh. It is built in form of crown of Hindu Lord Krishna. It is a five storey unique building and looks akin to honeycomb or beehive. Built in red sandstone the palace has 953 small windows called Jharokhas. Windows are decorated with intricate lattice work. The main purpose of the lattice was to let royal women to watch daily life and processions in the street below without being has seen The unique thing about this beautiful palace is its cool atmospheres even during summer. The look of the Hawa Mahal is spectacular and breathtaking at sunrise.

City Palace Complex – City Palace in Jaipur is a beautiful palace complex which includes beautiful palaces and structures like Chandra Mahal (Moon Palace), Mubarak Mahal (Welcome Palace), Mukut Mahal (Crown Palace), Maharani Palace (Queen’s Palace), Govind Dev Ji Temple, Pitam Niwas Chowk, Diwan-I-Khas, Diwan-I-Aam, and the City Palace Museum. The City Palace Complex is one of the best and most visited attractions of Jaipur tourism. On your Rajasthan Travel and tours, you will certainly love explore this unique and arresting palace complex.

Jantar Mantar – The Jantar Mantar Observatory is each other remarkable landmarks and attractions in the Pink City of Jaipur. It houses a collection of architectural astronomical instruments. This royal observatory was built by Maharaja Jai Singh II.

Beside above mentioned attractions there are many other attractions and places of tourist interest in this city. Some other admirable attractions are Birla Temple, Amber Fort, Jaigarh Fort, Nahargarh Fort, Moti Dungri, etc. Jaipur today is one of the most popular destinations of every well prepared Rajasthan Tour Package. The city can be also explored by exciting Golden Triangle Tour in India which covers Delhi, Agra and Jaipur as destinations. Delhi is the most convenient base to visit Jaipur, the Pink City of India.

The Best Travel Destination Offering Seclusion

There are numerous travel destinations you can visit today to enjoy attractive landscapes and fascinating attractions, but not every travel destination offers seclusion. If you are interested in visiting a destination that offers a remarkable amount of seclusion, you should consider taking an affordable flight to the Exmouth Gulf. Along with the remarkable amount of seclusion to be found here, you will also be able to enjoy a multitude of activities while you are here as well.

The Exmouth Gulf is a highly desirable travel destination due to the abundance of marine life that lives here. Many species of wildlife are presently thriving in and around the gulf. Whether you travel by boat, plane, or car while visiting, you will have many chances to see beautiful landscapes and wildlife throughout your vacation.

There are also many activities for tourists to savor. Vacationing families commonly snorkel around the gulf. The abundant sea life found here is often a tremendous source of entertainment for tourists who love to snorkel.

While snorkeling, you will have the opportunity to see eels, many tropical fish, and astoundingly beautiful coral. The hundreds of species of fish found in the gulf will surely entertain you. If you do not go snorkeling, you will still have the opportunity to see sharks, turtles, and whales while traveling by boat too.

Visitors generally enjoy whale watching activities and they are often surprised by the abundance of thriving populations of sharks, turtles, and whales that call the Exmouth Gulf home. Once you are finished viewing the thriving sea life, you can take the time to enjoy the many remote beaches this destination has to offer. Calm waters and sparse groups of tourists allow for visitors to soak in the sun without being disturbed.

Once you are done swimming in the peaceful waters surrounding the empty beaches, you can go hiking too. While hiking, you will be able to see the birds that make this remote destination their home. A remarkable number of birds come to this portion of Australia to feed and their abundance provides tourists with countless opportunities to enjoy their presence.

Some of the most popular tourist destinations in the world have become greatly overcrowded. If you are searching for a way to escape the unpleasantness of large crowds, you should certainly consider visiting a new destination. The Exmouth Gulf offers visitors an incomparable opportunity to enjoy seclusion in a remote destination filled with an impressive amount of wildlife.